Start-up strategy and messaging

Translating complex technical concepts into a compelling brand story and value proposition for customers and investors

A tech start-up struggling to articulate their value proposition and differentiation needed to have clear messaging and a strategy for engaging investors, customers, and new recruits.

Materials created were used in investor pitches, customer conversations, and an industry challenge were the organization placed in the top three and ultimately recruited key VC investors.

Project Numbers

1M

Achieved in angel funding

40

Pipeline customers

© 2020 Serviceberry LLC.